The World Athletics Ultimate Championship has ten million dollars and no medals
Three nights in Budapest, 28 finals, a record ten million dollar purse — and no medals. Read the format and you can see exactly what athletics built it for.
Athletics: the sport the world watches every four years and forgets in between
Athletics is big – once in a while. Its is not fair. It has deserved so much more attention. Like 2026 in Budapest. The Olympics? That gets attention, but in general from week to week?Athletics faces the cruellest commercial reality in sport: people care desperately about running, jumping and throwing during the Olympics, and then…
