Lionel Messi in the MLS: Changing the Game in America
Lionel Messi, MLS and the impact for football in America
When Lionel Messi signed with Inter Miami, many thought it would simply be the last chapter of an extraordinary career. Instead, it’s becoming one of the most transformative moments in U.S. soccer history.
Boosting Popularity
Attendance at Inter Miami matches skyrocketed, with tickets selling out within minutes. Major League Soccer (MLS) now enjoys global attention, with fans tuning in from across the world just to watch Messi play.
Commercial Impact
Apple TV’s streaming deal with MLS has seen a surge in subscriptions since Messi’s arrival. Sponsorships, jersey sales, and media rights have also hit record highs.
Inspiring a Generation
Messi isn’t just lifting MLS’s profile; he’s inspiring young players in America to take the sport more seriously. His presence could be the spark that accelerates U.S. soccer development ahead of the 2026 FIFA World Cup.
