Global rugby’s split identity: the $10 billion sport that competes with itself
Global rugby’s biggest challenge isn’t competing with other sports. It’s competing with itself. The sport split into two codes in 1895 — Rugby Union (15 players, amateur until 1995, the traditional establishment game) and Rugby League (13 players, professional from the start, working-class origins) — and that century-old schism created parallel universes that confuse casual…